Territory marketing book


Principles of the Attractiveness Canvas

Livre Vers une nouvelle approche du marketing des territoires écrit par Francois Veauleger

Territory marketing book

In a world of tourism where the advent of digital has profoundly changed the game, globalized the offer or accentuated the divide between destinations and their territorial policies, tourism players have seen their jobs change too. This book asks questions about the use of tools such as territorial marketing, what place should it occupy and how to use destination brands to increase its attractiveness. What role does the destination have in relation to the territory? Does the brand have a relationship with the daily action carried out by the territory and its governance?

  • Publication date: November 19, 2021
  • Paperback – format: 13.5 x 21.5 cm • 140 pages
  • ISBN : 978-2-343-24045-9
  • EAN13 : 9782343240459
  • EAN PDF : 9782140196287
  • EAN ePUB : 9782336947020

After years at the head of Tourist Offices or at the service of various global organizations, François Veauleger created the Alps agency to advise structures in their development. The author collaborates all over the world and supports destinations in their strategy.

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