Work on its hospitality rather than its tourist volume on its destination With the summer season, the batch of press releases has flourished emphasizing the good attendance of tourist destinations, that the sector has regained its good pre-covid figures and even sometimes will sign an increase in attendance surely due to the good advertising work done with thousands of euros to go after Stade 2 on France Télévisions or on …

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How to incorporate environmental value into your brand

A measurement tool: the tourism function index Why a new measurement index? A measurement tool: the tourism function index. In order to be able to have a measure corresponding to the impact of tourism in the territories, we are going to have fun creating a new indicator which we will call the tourist function index of the territory. Tourist pressure is not the same throughout the territory. It evolves according …

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TOURISM AND DATA THE INFLUENCE OF DATA IN TOURISM OR HOW TO CREATE TOURIST VALUE WITH DATA Tourism and data We spoke in October about Tourism and tourist data in the general sense of the term, in particular to agree on the usefulness of these data, today we are going to talk about the influence of data in Tourism and how to create tourism value with Data. However, the level …

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Data in tourism Data in tourism, welcome to a new series of articles on Tourism and data. “Suppose a novice chess player faces a seasoned opponent. He would lose, as one might expect, precisely because he made worse decisions — when some good advice would have easily improved them. In many areas, ordinary consumers are newbies to a world of seasoned professionals who are just trying to sell them merchandise.” …

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We will see in this article how to apply the Donuts theory to the attractiveness of a territory. Let’s start by explaining the Donuts theory invented by Kate Raworth, that would be a good start. Apply the Donuts theory to the attractiveness of a territory Apply the Donuts theory to the attractiveness of a territory Donut offers a vision of what it means for humanity to thrive in the 21st …

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Smart reflection on the digitization of territories A computer story Let’s take a moment for a Smart reflection on the digitization of territories. From the 1980s, IT moved into the professional and personal world, computers became widespread and became an essential productivity tool in most professions. At the end of the 90s, it was the turn of the Internet to become more democratic, to arrive in homes and businesses around …

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