Following a change in political and tourism governance, as well as the bankruptcy of a key supplier of the digital ecosystem of the Verbier – Val de Bagnes – La Tzoumaz destination, we have undertaken a complete overhaul of our digital and marketing environment. since January 2020. The complexity of these two areas and the scale of the project made it necessary to work with external consultants to support our teams in this essential process for a tourist destination. After a few unsuccessful, even counter-productive attempts, with specialized service providers too often compartmentalized in their specific field, it quickly became apparent to us that it was necessary to call on an agency that had the business skills of digital, marketing and tourism, as well as an adequate vision of the issues and challenges of tomorrow’s tourism.

We were then lucky to be able to count on the Alps Agency, which was able to provide us with the required skills, both at the strategic level and for the implementation of solutions or even team coaching and various ad hoc support. The contributions of the Alps Agency are not only valuable for the management and executives of Verbier Tourisme, but also for the teams who benefit from interlocutors who know the jobs of a Tourist Office. This last aspect was essential to the success of the project, both for the motivation of the teams to engage in a very significant evolution of their methodology and their work tools and for the relevant choices of tools and deployment schedule. Thanks to the professionalism and exemplary involvement of the Alps Agency, we have achieved a real tour de force, deploying twenty new interconnected, functional and useful digital projects in two years.

This digital ecosystem was developed with a view to an operational and promotional application, constituting a solid foundation on which we were able to build an innovative marketing strategy adapted to the challenges of today and tomorrow. We were also able to count on the support of the Alps Agency for the development of this strategy, which had to be consistent with the tools deployed (the choice and configuration of the tools were also made with a view to creating this strategy).

I strongly recommend the Alps agency to any tourist entity that wishes to be at the forefront in the fields of digital and marketing. We are continuing our collaboration through the finalization of our promotion strategy and occasional support which is always very useful, both for me and for my teams, to whom pragmatic responses adapted to our needs have always been provided.